The genre accounted for all 10 most-viewed US artists in 2020

Brand will be able to buy ads against videos like this one for ‘Bop,’ from DaBaby

By David Cohen

28 mins ago

Hip-hop is the fastest-growing of the top three music genres on YouTube in the U.S., topping pop and rock, and hip-hop artists accounted for all 10 spots on the Google-owned video site’s list of the 10 most-viewed artists in the U.S. for 2020. With that in mind, YouTube revealed some updates on the advertising front Tuesday.