aviation gin

Gin-ius.
Aviation Gin

By Brian Solis

2 hours ago

“Fast advertising” was propelled into the marketing spotlight with the debut of Aviation Gin’s clever marketing spot, “The Gift That Doesn’t Give Back” in response to Peloton’s 2019 holiday ad “The Gift That Gives Back.” As a result of its instant success, fast advertising represents an emerging genre of marketing that plugs-into popular, cultural, and social trends and memes—at scale. By augmenting traditional efforts, fast advertising can help accelerate brand modernization and relevance amongst highly-desired connected consumers.

Brian Solis

@briansolis

Adweek opinion contributor Brian Solis is global innovation evangelist at Salesforce, a digital anthropologist and a best-selling author.