The pair will aim to develop creative conversations programmatically

The Cavia platform
Xaxis and Cavia form creative partnership

By Stephen Lepitak

51 mins ago

With third-party cookies destined to be consigned to the grave, clients will be under pressure to develop more direct-to-consumer relationships. As a result, WPP’s GroupM-owned digital media business Xaxis will team up with advertising cloud company Cavai to create more personalized experiences for customers.