Led out of GroupM, the offering spans the agency’s network

logo for WPP global data company Choreograph
Choreograph brings together the data services of GroupM and Wunderman Thompson
WPP


By Erik Oster

39 mins ago

Recognizing that balancing effective ad targeting and consumer privacy is a delicate dance and marketers often need help to learn the moves while avoiding missteps, the industry’s largest holding company is offering direction.