On-device technology is a harbinger of deeper tectonic shifts to come
Kacy Burdette

By Mike Brooks

3 hours ago

Monolithic change will accompany Apple’s App Tracking and Transparency framework when enforcement begins this spring. Ad targeting, measurement, monetization and data will be stripped of their Rosetta Stone, Apple’s IDFA—and the app ecosystem eagerly searches for answers on how to drive and calculate ROI with advertising.

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Mike Brooks

Adweek opinion contributor Mike Brooks is the svp of revenue at WeatherBug.