Wieden+Kennedy made lemonade out of 2020’s lemons for Bud Light Seltzer.
By Kyle O’Brien
1 hour ago
Pulling off one Super Bowl ad is a feat in itself. It often takes months, or even a full year, to coordinate some of these huge productions, as an ad creative recently chronicled. But some agencies manage to make not just one, but several. These Super Bowl superstars have usually done it before, which is why brands trust them with their biggest cargo of the year.
Kyle O’Brien is a freelance writer based in Jim Thorpe, Pa.