Wieden+Kennedy Brings the Lush Luxury Treatment to CBD Brand Lord Jones’ First Campaign
wieden+kennedy-brings-the-lush-luxury-treatment-to-cbd-brand-lord-jones’-first-campaign

Wieden+Kennedy Brings the Lush Luxury Treatment to CBD Brand Lord Jones’ First Campaign

By  |  April 26, 2021  |  Uncategorized  |  No Comments

Reminiscent of high fashion, the ads go for an escapist, refined tone


Lord Jones is positioned as luxury with “escapist, surreal, ritualistic and refined” campaign
Lord Jones / W+K Portland


By T.L. Stanley

37 mins ago

Aside from some purposely throwback images, cannabis-related marketing has graduated from the pot leaves, psychedelic colors and stoner stereotypes that once dominated the category.

T.L. Stanley

@TLStanleyLA
[email protected]
T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, meat alternatives, pop culture, challenger brands and creativity.

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