VFX specialist Chris Ume created a series of convincing Tom Cruise deepfakes.
Chris Ume

By Shelly Palmer

30 mins ago

After creating a convincing viral series of Tom Cruise deepfakes on TikTok, VFX specialist Chris Ume told The Verge, “You can’t do it by just pressing a button. That’s important, that’s a message I want to tell people.” He went on to say that each clip took weeks of work using the open-source DeepFaceLab algorithm as well as established video editing tools. The key takeaway, and the title of the article, was Tom Cruise deepfake creator says public shouldn’t be worried about “one-click fakes.”

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Shelly Palmer

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.