The growing lawn care company wants to be ‘creatively led and data-driven’

VaynerMedia is creating Scotts Miracle-Gro’s first Super Bowl ad this year.
Scotts Miracle-Gro

By Minda Smiley

1 hour ago

Two years ago, Scotts Miracle-Gro dipped its toes in the VaynerMedia waters when it asked the agency to handle creative work for Ortho, its line of pest and weed control products.