blue pepsi bottle with ad saying
The soft-drink giant touts Pepsi Blue’s berry flavor, but mostly its “unique and unmistakable vibrant blue hue.”
Pepsi


By Robert Klara

22 mins ago

One of the lesser-noticed features of the never-ending cola wars is the practice of introducing odd-favored offshoots. This is how we got Cherry Coke (1985), Vanilla Coke (2002) and Black Cherry Vanilla Coke (2006.)

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.