Why PepsiCo Gives Its Big Brands a Narrow Focus
why-pepsico-gives-its-big-brands-a-narrow-focus

Why PepsiCo Gives Its Big Brands a Narrow Focus

By  |  May 18, 2021  |  Uncategorized  |  No Comments

PepsiCo, which generated more than $70 billion in sales last year, manages a number of well-known brands, from Cheetos and Tostitos to Rockstar and Pepsi. Instead of just taking a broad approach to promoting each one, however, the food and beverage giant prefers a more narrow focus.

About the Author: Paul Hiebert

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