Why More Media Companies Are Looking for C-Suiters Who Understand Bitcoin
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Why More Media Companies Are Looking for C-Suiters Who Understand Bitcoin

By  |  May 10, 2021  |  Uncategorized  |  No Comments

The NFT market in February was $342 million 

a cat with a poptart body and a trail of money behind it flying through a night sky
More job listings for leadership roles at media companies are looking for experience with crypto.
NyanCat, Michael Raines/Getty Images


By Lucinda Southern

41 mins ago

In late March, 98-year-old Time magazine posted a job opening for a new chief financial officer, with one notable qualification: “comfort with Bitcoin and cryptocurrencies.”  In four weeks, more than 600 people had applied on the digital currency job board Crypto Jobs.

This story first appeared in the May 10, 2021, issue of Adweek magazine. Click here to subscribe.

Lucinda Southern

@Lucy28Southern
[email protected]
Lucinda Southern is Adweek’s media editor.

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