lil nas x
The music video was a deliberate strategy.
Lil Nas X

This week, Lil Nas X’s new single “Montero (Call Me By Your Name)” debuted at No. 1 on the Billboard Hot 100. It follows the massive success of “Old Town Road,” becoming a cultural phenomenon.

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Philip Pirkovic


Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.

@philpirkovic

Adweek opinion contributor and executive mentee, Philip Pirkovic is a brand strategist and creative thinker.