Why KFC Waited Until Now to Bring Back Its “Finger Lickin’ Good” Slogan
why-kfc-waited-until-now-to-bring-back-its-“finger-lickin’-good”-slogan

Why KFC Waited Until Now to Bring Back Its “Finger Lickin’ Good” Slogan

By  |  May 19, 2021  |  Uncategorized  |  No Comments

At the height of the pandemic’s first big wave in August 2020, international fast-food chain KFC dropped its world famous slogan “Finger Lickin’ Good,” as it clashed with government hygiene advice to deter the spread of the virus. The move came four months after British watchdog the Advertising Standards Authority (ASA) received 163 complaints about a KFC commercial featuring people licking their fingers.

About the Author: Stephen Lepitak

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