The company wants to maintain an upstart mindset

a woman smiling on a zoom call

iRobot CMO Kiran Smith spoke at Adweek’s Challenger Brands event.
Adweek

By Patrick Kulp

27 mins ago

Though the Roomba robot vacuum may be a household name that has been navigating homes for nearly two decades, the company behind it still considers itself a challenger in the home cleaning space.

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