Gonzalo Del Fa of GroupM discusses inclusivity in marketing efforts.
Gonzalo Del Fa of GroupM discusses inclusivity in marketing efforts.
Adweek


By Kyle O’Brien

42 mins ago

Having diversity in a company or a campaign isn’t enough, it must be ingrained in a company’s marketing efforts, according to Gonzalo Del Fa, president of multicultural for GroupM. Companies should develop their marketing strategies with inclusivity in mind, and they must be authentic when doing so, he added.

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