Why Gen Z Will Drive a ‘Double Top Line’

Why Gen Z Will Drive a ‘Double Top Line’

By  |  May 27, 2021  |  Uncategorized  |  No Comments

We’re seeing big shifts in the role of the corporation. The “double bottom line” (delivering financial return and social impact) is a cornerstone of direct-to-consumer disruptors. Now, even traditional category leaders are reacting to the call to look beyond shareholder value and address a broader range of constituents.

Brad Brinegar

Brad Brinegar is executive in residence at Duke University’s Innovation and Entrepreneurship Initiative, chairman of McKinney and is a member of our Adweek Academic Council.

About the Author: Brad Brinegar

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