The publisher hopes to boost subscriptions and retention

FT on a pink background with a small sapling next to it

Readers were polled and said that they wanted to read more about the intersection of climate and business.
The Financial Times

By Rachel Winicov

8 hours ago

The Financial Times is debuting a vertical dedicated to climate coverage, the publisher announced this morning. The move comes as the organization seeks to increase retention rates and drive subscriptions. 

Rachel Winicov

Rachel Winicov is a freelance writer for Adweek focusing on digital media, ad tech and social media.