Why Brands Are Streamlining Their Approach to Streaming
why-brands-are-streamlining-their-approach-to-streaming

Why Brands Are Streamlining Their Approach to Streaming

By  |  June 8, 2021  |  Uncategorized  |  No Comments

Editor’s note: This piece is part of our Columnist Network series, which explores the tactical thoughts and actions from Adweek’s community of high-level experts. Today, Roku’s Kristina Shepard describes the present-day challenges to recapturing the success of traditional live broadcasting. Below, in her own words, she explains how following tentpole streaming trends ripples out into new opportunities for programming.

About the Author: Kristina Shepard

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