Head of Global Activism Strategy Chris Miller shares how the brand uses their tools as a for-profit marketing organization to advocate for systemic change

Chris Miller headshot. Text: SDG 16 Peace, Justice, and Strong Institutions. Adweek Sustainability Playbook.

As part of the Adweek Sustainability Playbook, Ben & Jerry’s Head of Global Activism Strategy, Chris Miller, shares how companies can use their existing tools to advocate for change and become good corporate citizens.