The brand’s ongoing ‘Let’s Lube’ campaign aims to normalize the reality of inconvenient dryness

Two women look out from behind opposite ends of a shower curtain
Durex has released the latest in its pan-European lubrication campaign, “Let’s Lube.”
Havas London


By Stephen Lepitak

21 mins ago

To help women overcome sexual discomfort, Durex is continuing its “Let’s Lube” campaign with a new ad, “The Uncomfortable Truth.”