The mobile advertising sector is staring into the abyss as the privacy changes loom

a silhouette of a hand holding a lock and in the background the apple shape logo with the words
Apple’s iOS update is largely expected to make advertising on its devices much harder.
SOPA Images/Getty Images

By Andrew Blustein

41 mins ago

The industry is waiting with bated breath ahead of Apple’s imminent iOS update, which will severely limit tracking and ad targeting across Apple’s mobile devices—and impact the $105 billion U.S. mobile-ad industry.