Plus, Sir Patrick and friends climb Paramount’s Mountain

Masks are on faces across America, so why are they largely missing from Super Bowl ads?
Photo Illustration: Trent Joaquin

By Jess Zafarris

1 second ago

Welcome to First Things First, Adweek’s daily resource for marketers. We’ll be publishing the content to First Things First on each morning (like this post), but if you prefer that it come straight to your inbox, you can sign up for the email here.