Earlier this week, the U.S. Navy announced it would be retaining VMLY&R as its agency of record, marking a big win for the WPP subsidiary. With its $650 million-plus Census 2020 campaign coming to an end, winning another five-year, $455 million-plus contract with the Department of Defense keeps the agency’s public sector portfolio firmly intact.
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Mike Kapetanovic is a former ad agency president. He is the founder of GrowthLab.