72andSunny shows the value in getting out of the way

A computer animation shows a coffee shop erupting into cans of Pabst Hard Coffee
Pabst and agency 72andSunny worked with animator Kyle Szostek to create a surreal social video.
72andSunny L.A.


By David Griner

53 mins ago

Where does an ad agency’s role end and a creator’s role begin? How much overlap can—or should—there be between the two?