It’s time for the superpower of cross-promotion

Marvel is teaming up with the NBA for a first-of-its-kind superhero-themed broadcast/game called Marvel’s Arena of Heroes.
Image Group LA/Getty Images

Marvel is old. To be exact, 82 years. But they always kept their youth with cool big-screen characters such as Iron Man and Spiderman, and are always able to make millions of fans rush to the cinemas with a snap of the finger.

Tom Gil

Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

Tom Gil is a certified copywriter and marketing consultant specializing in influential psychology for brands.