Profitero research reflects the pandemic animal adoption boom

a dog on a red couch surrounded by stuffed animals
According to new data from ecommerce analytics platform Profitero, consumers have been shelling out considerably more on their pets.
Anda Stavri Photography/Getty Images


By Sammy Nickalls

51 mins ago

Pet adoption skyrocketed at the height of the pandemic as animal lovers looked to enrich their many hours at home with an affectionate furry friend. And as any good marketer knows, with widespread lifestyle surges come retail booms.