The retailer wants creatives and industry leaders from all walks of life to share their favorite products with consumers

the inside of a west elm store
The ambassador program features two categories of creators: insiders and tastemakers.
West Elm, Jeff Greenberg/Getty Images

Eyeing other people’s furniture and home goods via Zoom has become a mainstay in the pandemic era, and West Elm is taking those glances a step further with a new creator program.