WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company
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WarnerMedia’s JP Colaco on Selling HBO Max With Ads and His First Upfront at the Company

By  |  May 24, 2021  |  Uncategorized  |  No Comments

Plus, what the merger with Discovery means for this year’s negotiations

JP Colaco at Upfronts
The upfront market is “moving faster than anticipated,” Colaco said.Courtesy WarnerMedia

By Jason Lynch

32 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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