WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial
warnermedia-first-media-company-to-join-comscore’s-addressable-tv-measurement-trial

WarnerMedia First Media Company to Join Comscore’s Addressable TV Measurement Trial

By  |  June 9, 2021  |  Uncategorized  |  No Comments

It’s the inaugural national addressability test across multiple MVPD and CTV providers

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Under the agreement, which began in late 2020, WarnerMedia is the first to test Comscore’s national addressable TV programmer measurement trials.Courtesy Getty Images

Comscore has signed the first media company to participate in its national addressable TV programmer measurement trials: WarnerMedia.

About the Author: Jason Lynch

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