Ad sales have been ‘remarkably strong’ following last year’s cancellation

two basketball players hugging each other on the court

2019’s March Madness generated an estimated $910 million in national ad revenue for CBS and WarnerMedia.
Jamie Schwaberow/ Getty Images

Almost a year after the world shut down, Turner Sports and CBS are ready to bring back the first major sports event that was canceled because of Covid-19. For the 10th year, the two companies have partnered with the NCAA for the annual Division I Men’s Basketball Championship. March Madness coverage kicks off with Selection Sunday at 6 p.m. on CBS, with games beginning March 18 on TBS and truTV.