Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories
volvo’s-reddit-campaign-calls-on-community-to-share-terrifying-car-crash-stories

Volvo’s Reddit Campaign Calls on Community to Share Terrifying Car Crash Stories

By  |  May 12, 2021  |  Uncategorized  |  No Comments

‘A Million More’ encouraged users to talk about how safety belts saved their lives


‘A Million More’ encouraged Reddit users to tell their own (often terrifying) car crash stories and how safety belts saved their lives.
Reddit, Volvo


By Tara Weiss

36 mins ago

When Volvo’s marketing team was considering how to spark a conversation about the brand’s safety record, Reddit might have seemed like an odd fit, but to the Swedish automaker, the connection felt natural. 

Tara Weiss

@writertara
[email protected]
Tara is a Performance Marketing reporter for Adweek.

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