Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message
volvo’s-ad-about-the-‘ultimate-safety-test’-has-a-dramatic-twist-and-a-vital-message

Volvo’s Ad About the ‘Ultimate Safety Test’ Has a Dramatic Twist and a Vital Message

By  |  April 6, 2021  |  Uncategorized  |  No Comments

New campaign from Grey puts an existential spin on an auto advertising trope

In
In “the ultimate safety test,” Volvo suspends a car 100 feet in the air.
Volvo / Grey

By Sara Spary

16 mins ago

LONDON—When you think of Volvo, you probably think of it as a family car, thanks to all the ad dollars it has poured into messaging around safety.

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Sara Spary

@saramayspary
[email protected]
Sara Spary is a freelance journalist based in London. She’s been a reporter for eight years, covering advertising and consumer brands.

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