Vizio Rolls Out Personalized Content Initiative in NewFronts Debut
vizio-rolls-out-personalized-content-initiative-in-newfronts-debut

Vizio Rolls Out Personalized Content Initiative in NewFronts Debut

By  |  May 3, 2021  |  Uncategorized  |  No Comments

The new programming arm, Vizio Features, pairs first-party data with content partners

Vizio CRO Mike O'Donnell in front of rooms with Vizio TVs
Nearly 50% of Vizio customers don’t subscribe to traditional pay TV.
Vizio


Vizio is serious about bringing ad dollars over from streaming. In the company’s first ever NewFronts presentation, Vizio provided updates across all its businesses and announced a new, data-informed programming arm, Vizio Features.

About the Author: Mollie Cahillane

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