pinterest ar try-on tool

The ap’s new technology emulates an in-person shopping experience.
Pinterest

By Emmy Liederman

45 mins ago

While most people would rather try on makeup before buying, inviting customers to touch the same product samples and rub them all over their faces is a pretty clear violation of current health and safety guidelines. In the meantime, Pinterest is helping users mimic this real-life experience as closely as possible with the help of a feature that Snapchat took mainstream: augmented reality.

Emmy Liederman

Emmy is an Adweek contributor who is completing her journalism degree at The College of New Jersey with minors in Spanish and broadcast journalism.