Virtual try-on tech has surged amid the pandemic.
Getty Images

There was a time when trying on clothing either meant a trip to a brick-and-mortar store, where you filled your arms with options and made your way into the dressing room, or ordered a few pieces online and hoping for the best. You could easily cull out what did or didn’t work while standing in the dressing room, but the latter was a hit-or-miss affair that often required yet another trip to the local shipping store to return what didn’t fit (and then try again later).

Jessica Hawthorne-Castro

Performance Marketing contributor Jessica Hawthorne-Castro is the CEO of Hawthorne Advertising.