Vineet Mehra will exit Walgreens at the beginning of February.
By Diana Pearl
32 mins ago
Vineet Mehra is exiting his role as the chief marketing and customer officer of Walgreens Boots Alliance, Adweek can confirm.
A spokesperson for Walgreens confirmed today that Mehra, who joined Walgreens in January 2019, “has made the decision” to leave the company. His last day will be February 2.
It’s been almost exactly two years since Mehra first joined Walgreens as the brand’s chief marketing officer. Last July, he was elevated the chief customer officer role as well. In his role at the company, four CMOs report into him, along with various marketing-centric departments such as insights, marketing technology and marketing operations.
Mehra’s most high profile work at Walgreens Boots Alliance is likely the retailer’s digital revamp of its loyalty program. The partnership involved teaming up with Adobe Experience Cloud to create personalized experiences for the 100 million members in its loyalty programs in the U.S. and U.K.
“What we’re attempting to do here is create seamlessness, convenience and simplicity by orchestrating a lot of the complexity out of the frontline in healthcare and to automate and meet customers where they are,” Mehra told Adweek at the revamp’s rollout in June 2020.
Under his leadership, Walgreens Boots Alliance also extended its relationship with agency WPP, which handles PR, marketing and advertising efforts for the brand. That deal is in place until 2022, with that parties having an option to extend until 2024.
At the time of publication, Walgreens representatives had not responded to a request for comment on Mehra’s successor.
Before joining Walgreens Boots Alliance, Mehra was the CMO and chief revenue officer for Ancestry and spent three years in various marketing roles at Johnson & Johnson.