In the future, you can purchase any product you see on any site without leaving that website.
Kseniya Ovchinnikova/Getty Images, miakievy/Getty Images

With in-video clickable purchasing, the entire transaction takes place without the user ever having to navigate off-page or out of frame. This means that if I see sneakers I like in my favorite Marvel movie, I could click and purchase and then continue watching without ever having to wonder what’s happening with the tesseract. Think of it like affiliate links in video content but better because I never leave the page. This tag-level integration makes shopping in video and on websites easier than anything I’ve ever seen. What it also does is bring the consumer and the content closer together.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.

Ben Lamm

Voice Network BadgeVoice Network contributor, an ongoing writer for our guest opinion column.


Ben Lamm is co-founder and chairman of Hypergiant.