ViacomCBS’ Paramount+ Campaign Will Reach Its First Peak During Super Bowl
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ViacomCBS’ Paramount+ Campaign Will Reach Its First Peak During Super Bowl

By  |  February 2, 2021  |  Uncategorized  |  No Comments

Mountain-climbing creative for upcoming streamer leads into postgame brand-building push

The Paramount+ promos feature ViacomCBS talent like Star Trek: Discovery’s Sonequa Martin-Green.
Paramount+

By Kelsey Sutton

47 mins ago

The climb began during last Sunday’s AFC Championship game on CBS, when ads featuring characters from ViacomCBS properties like Star Trek: Discovery and Dora the Explorer kicked off an expedition to the top of the fictional Mount Paramount.

About the Author: Kelsey Sutton

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