ViacomCBS’ Jo Ann Ross on Top Upfront Priorities and Keeping Her Event Short
viacomcbs’-jo-ann-ross-on-top-upfront-priorities-and-keeping-her-event-short

ViacomCBS’ Jo Ann Ross on Top Upfront Priorities and Keeping Her Event Short

By  |  May 24, 2021  |  Uncategorized  |  No Comments

Plus, using fake ads to entice advertisers

Jo Ann Ross and Jeff Probst
Jo Ann Ross enlisted Survivor’s Jeff Probst to help anchor this year’s upfront presentation.Courtesy ViacomCBS

By Jason Lynch

43 mins ago

The upfronts week presentations have ended, and now it’s time for the real work: the negotiations. Adweek is sitting down with each of the ad sales chiefs who presented this week to talk about their respective events and their strategies for navigating this year’s marketplace.

Jason Lynch

Jason Lynch is TV Editor at Adweek, overseeing trends, technology, personalities and programming across broadcast, cable and streaming video.

About the Author: Jason Lynch

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