The company has targeting solutions posing an alternative to Google’s FLoC

person holding a cellphone the screen of which says yahoo! on a white background
Verizon Media, which owns Yahoo, has 900 million monthly users across its properties and partnerships.
TravelCouples, Yahoo

By Andrew Blustein

2 hours ago

As the digital ad industry is working through its existential identity crisis, Verizon Media is introducing an ad targeting offering that won’t require individual identifiers.