She will report to global brand president Doug Palladini while setting the brand’s vision

kristin harrer, new CMO of vans
Harrer was previously with Dollar Shave Club since 2019.

Streetwear brand Vans has named Dollar Shave Club’s marketing chief Kristin Harrer as its new global CMO.

The Business of Marketing

Don’t miss The Business of Marketing, a new series featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.