Global campaign playfully shows how Alexa is like a ‘personal genie in a box’


Amazon Alexa / Droga5


LONDON—If you have an Amazon Alexa (or another voice-activated device), then you’ll know just how quickly it becomes part of your daily life. Need to set a cooking timer? Ask Alexa. Want to know the weather forecast? Ask Alexa. Need to know what year Mount Versuvius erupted, destroying everything in its wake? Ask Alexa.