The spot from Adam&EveDDB is part of the brand’s £5 million media investment for the year

The campaign aims to reach around 40 million shoppers or 80% of U.K. adults.
The campaign aims to reach around 40 million shoppers or 80% of U.K. adults.
Graze

By Stephen Lepitak

38 mins ago

As part of a new multimillion-dollar TV campaign, Unilever-owned health snack brand Graze has unveiled a furry new chief eating officer (CEO): A squirrel.