back of man's head facing ones and zeros
The world of crypto can be very confusing with all the jargon, acronyms and unfamiliar words.
Bruce Rolff/UIG/Getty Images


Crypto prices and NFTs are hogging the headlines, but they are just the most visible components of a rapidly growing decentralized financial system (DeFi) that has the potential to significantly challenge how we buy, sell and trade just about everything. Blockchain and cryptocurrency may seem like a new thing, but they have been around for over 10 years. The problem is that the world of crypto can be very confusing with all the jargon, acronyms and other unfamiliar words. This brief overview will introduce you to some of the basic areas through a series of links to the most prominent organizations, platforms and tool sets. The full resource page can be found here.

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Shelly Palmer


Voice Network Badge Voice Network contributor, an ongoing writer for our guest opinion column.

@shellypalmer

Adweek opinion contributor Shelly Palmer is CEO of The Palmer Group, a strategic advisory, technology solutions and business development practice focused at the nexus of media and marketing with a special emphasis on machine learning and data-driven decision-making.