The Sam Alvey vs. Jullian Marquez fight on ABC Saturday will feature content from athletes, fans, influencers

TikTok content was integrated into UFC programming via Tagboard for the first time last month, prior to UFC 259: Blachowicz vs. Adesanya,

By David Cohen

42 mins ago

UFC is teaming up with cloud-based interactive production platform Tagboard to boost fan engagement and storytelling by directly integrating content from TikTok into UFC broadcasts.