They replied to 8 times more tweets than the average and did so 3 times quicker

Sprinklr analyzed 436 million brand mentions on Twitter related to 1,226 global handles in 11 different industries

By David Cohen

40 mins ago

Twitter teamed up with customer experience management platform Sprinklr on From AM to DM: Twitter Customer Care in a 24/7 World, which analyzed nearly a half-billion tweets from the past year to identify the best practices for customer support on the social network.