Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game
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Twitter Next’s Ryan Oliver Discusses Trends Leading Up to the Big Game

By  |  January 29, 2021  |  Uncategorized  |  No Comments

Users talk about advertisers who are in and out, while brands prep games within the game

Tweets about NFL games were up 27% this season, with impressions rising 63%,
ChrisGorgio/iStock

By David Cohen

31 mins ago

Ryan Oliver, senior director of brand strategy team Twitter Next, shared some thoughts with Adweek on trends the social network is seeing in the runup to Super Bowl LV.

About the Author: David Cohen

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