The Conversation: Twitter Trends looked at well-being, creator culture, everyday wonder, one planet, tech life, my identity

A Kantar study commissioned by Twitter found a 73% correlation between cultural relevance and revenue.

By David Cohen

1 hour ago

Twitter analyzed billions of tweets over two years in-depth and released new report The Conversation: Twitter Trends, digging into six macro conversation themes to help people understand evolving cultural trends on its platform.