The Squad app will shut down Saturday (Dec. 12)
By David Cohen
53 mins ago
Twitter’s ongoing mission to improve the presentation of conversations on its platform went the acquisition route Friday with the social network’s acquisition of Squad, an application that enables users to share text, video and their screens.
The Squad squad will join Twitter’s design, engineering and product teams, and the app will shut down Saturday (Dec. 12).
Co-founder and CEO Esther Crawford was one of the first YouTube creators to land a six-figure brand sponsorship, and she held senior product marketing roles with companies including Circle, Coach.me and Stride Labs.
And co-founder and chief technology officer Ethan Sutin is a full-stack engineer who was the technical lead on Harvard University’s Implicit Bias Project.
Twitter vice president of product Ilya Brown said in a tweet revealing the news, “Excited to share that the Squad team is joining Twitter to help us bring new ways for people to interact, express themselves and join in the public conversation. Squad’s talented team, led by Esther Crawford and Ethan Sutin, bring a deep understanding of how people participate in interactive audio and video conversations—an important pillar in the spectrum of conversations we’re looking to serve on Twitter.”